DIA SIMMS

Authority Hub

An archive of influence and execution.

Hall & Simms operates at the intersection of commercial impact and cultural authority — across spirits, brand architecture, community infrastructure, and long-term platform building.

— Featured In

ForbesFast CompanyEssenceTEDxFood & WineBlack EnterpriseDigidayMarie ClaireThe CutBETThe Spirits BusinessAmerican WhiskeyForbesFast CompanyEssenceTEDxFood & WineBlack EnterpriseDigidayMarie ClaireThe CutBETThe Spirits BusinessAmerican Whiskey

— On the Record

This is not simply a collection of press mentions. It is an evolving archive of influence, execution, and category leadership.

— Proof of Work

An archive of impact.

Years of brand building, business leadership, and cultural work across spirits, media, entrepreneurship, and community infrastructure.

$200M

Pronghorn fund to drive ten-year mission

2017

President, Combs Enterprises

TEDx

Pre-Imagine to Re-Imagine

12+

National outlets featuring the work

— The Archive

Every mention. Every link.

Filter by format or theme. Each card opens the original article, interview, or broadcast in a new tab.

Forbes

Article

How Dia Simms Is Leading the Empire of Hip-Hop's Biggest Mogul

An executive leadership profile of the operator behind Combs Enterprises.

2018Read

Fast Company

Article

The Large, Multi-Platform Company That Has Figured Out Diversity

Inside the leadership culture at Combs Enterprises.

2018Read

The Cut

Article

How to Dress When You're President of Diddy's Empire

An intimate interview on style, leadership, and identity.

2018Read

Marie Claire

Article

Dia Simms on Her Career Transition into Cannabis Entrepreneurship

2019Read

Forbes

Article

This Black Women-Led Whiskey Brand Is Honoring Female Bootleggers

On the Saint Liberty Whiskey acquisition.

2020Read

Park Street

Article

Former CÎROC Executives Invest in Saint Liberty Whiskey

2020Read

Because Of Them We Can

Article

Women Partnering With a Whiskey Brand to Reimagine the Narrative of Women in Spirits

Read

PR Newswire

Article

Pronghorn Launches Initiative to Diversify the Spirits Industry

2022Read

Digiday

Article

Pronghorn: Two Black Spirits Execs Aim to Make the Industry More Inclusive

Read

Marketing Dive

Article

Diageo Launches DEI Initiative to Boost Black Community in Spirits

Read

American Whiskey Magazine

Article

Diageo Announces Pronghorn Initiative to Drive Diversity in Drinks

Read

Brewbound

Article

Suppliers Commit to Equalize Representation of Black Community in Spirits

2022Read

PR Newswire

Article

Pronghorn Announces $200M to Fund Ten-Year Mission

2023Read

BET

Article

Dia Simms Is Empowering Change and Diversity in the Spirits Industry

2023Read

Essence

Article

Dia Simms Is Blazing a Path to Change in the Spirits Industry

2024Read

Food & Wine

Article

Dia Simms Plans to Generate $2B for the Black Community in 10 Years

2025Read

Black Enterprise

Article

Pronghorn Co-Founders Dive Into Their Mission

2024Read

The Spirits Business

Article

The Big Interview: Pronghorn

2024Read

VoyageLA

Article

Community Highlights: Meet Dia Simms and Erin J. Hall of Pronghorn

2024Read

PR Newswire

Article

Eventnoire Secures Major Investment From Pronghorn

2024Read

PR Newswire

Article

Pronghorn Celebrates Black History Month With #AllBlackBar × TIME

Read

Fred Minnick

Article

Pronghorn Introduces #AllBlackBar Platform

2024Read

Drinks Intel

Article

Eventnoire and Pronghorn Partner to Boost Spirits Industry Diversity

Read

The Spirits Business

Article

Pronghorn Teams Up with Women of the Vine & Spirits

2024Read

BevNet

Article

Pronghorn Adapts Investment Strategy to Focus on Growth-Stage Brands

2025Read

The Hustle

Article

Pronghorn Helps Black Entrepreneurs Break Into the Spirits Industry

2024Read

TEDxWaterStreet

TED Talk

Pre-Imagine to Re-Imagine

A TEDx talk on reframing possibility and category leadership.

2022Watch

Salon Culture Conversations · Cannes Lions

Video

Systemic Impact in Spirits, Partnership and Media

2024Watch

Eyewitness News · WTVO

Video

Shaking Up the Spirits World With Pronghorn

2024Watch

MyStateline

Video

Dia Simms and Erin J. Hall Are Shaking Up the Spirits World

2024Watch

Black to Business Podcast

Podcast

A Black Entrepreneur's Guide to Navigating the Alcohol & Spirits Industry

With Dia Simms & Erin J. Hall of Pronghorn.

2024Listen

Black to Business · YouTube

Video

Navigating the Alcohol Industry — Full Conversation

2024Watch

— Hall & Simms

Complementary inverse strengths. One platform.

Hall & Simms is the platform — featuring Dia Simms and Erin J. Hall as complementary founders operating at the intersection of commercial impact and cultural authority.

Dia Simms, Co-Founder and Board Chair of Pronghorn

Dia Simms

The Operator.

Co-Founder & Board Chair, Pronghorn · Former President, Combs Enterprises

  • — Commercial operator
  • — Brand scaling strategist
  • — Spirits industry executive
  • — Deal & growth architect
  • — Long-term value builder
EJH

Erin J. Hall

The Futurist.

Co-Founder, Pronghorn · Cultural Strategist

  • — Art + commerce strategist
  • — Economics-driven storytelling
  • — Community & content architect
  • — Cultural brand builder
  • — Future-of-industry thinker