
Authority Hub
An archive of influence and execution.
Hall & Simms operates at the intersection of commercial impact and cultural authority — across spirits, brand architecture, community infrastructure, and long-term platform building.
— Featured In
— On the Record
This is not simply a collection of press mentions. It is an evolving archive of influence, execution, and category leadership.
— Proof of Work
An archive of impact.
Years of brand building, business leadership, and cultural work across spirits, media, entrepreneurship, and community infrastructure.
$200M
Pronghorn fund to drive ten-year mission
2017
President, Combs Enterprises
TEDx
Pre-Imagine to Re-Imagine
12+
National outlets featuring the work
— Editor's Selection
Defining features.
2018 · Forbes
How Dia Simms Is Leading the Empire of Hip-Hop's Biggest Mogul
An executive leadership profile of the operator behind Combs Enterprises.
2018 · Fast Company
The Large, Multi-Platform Company That Has Figured Out Diversity
Inside the leadership culture at Combs Enterprises.
Digiday
Pronghorn: Two Black Spirits Execs Aim to Make the Industry More Inclusive
— The Archive
Every mention. Every link.
Filter by format or theme. Each card opens the original article, interview, or broadcast in a new tab.
Forbes
ArticleHow Dia Simms Is Leading the Empire of Hip-Hop's Biggest Mogul
An executive leadership profile of the operator behind Combs Enterprises.
Fast Company
ArticleThe Large, Multi-Platform Company That Has Figured Out Diversity
Inside the leadership culture at Combs Enterprises.
The Cut
ArticleHow to Dress When You're President of Diddy's Empire
An intimate interview on style, leadership, and identity.
Marie Claire
ArticleDia Simms on Her Career Transition into Cannabis Entrepreneurship
Forbes
ArticleThis Black Women-Led Whiskey Brand Is Honoring Female Bootleggers
On the Saint Liberty Whiskey acquisition.
Park Street
ArticleFormer CÎROC Executives Invest in Saint Liberty Whiskey
Because Of Them We Can
ArticleWomen Partnering With a Whiskey Brand to Reimagine the Narrative of Women in Spirits
PR Newswire
ArticlePronghorn Launches Initiative to Diversify the Spirits Industry
Digiday
ArticlePronghorn: Two Black Spirits Execs Aim to Make the Industry More Inclusive
Marketing Dive
ArticleDiageo Launches DEI Initiative to Boost Black Community in Spirits
American Whiskey Magazine
ArticleDiageo Announces Pronghorn Initiative to Drive Diversity in Drinks
Brewbound
ArticleSuppliers Commit to Equalize Representation of Black Community in Spirits
PR Newswire
ArticlePronghorn Announces $200M to Fund Ten-Year Mission
BET
ArticleDia Simms Is Empowering Change and Diversity in the Spirits Industry
Essence
ArticleDia Simms Is Blazing a Path to Change in the Spirits Industry
Food & Wine
ArticleDia Simms Plans to Generate $2B for the Black Community in 10 Years
Black Enterprise
ArticlePronghorn Co-Founders Dive Into Their Mission
The Spirits Business
ArticleThe Big Interview: Pronghorn
VoyageLA
ArticleCommunity Highlights: Meet Dia Simms and Erin J. Hall of Pronghorn
PR Newswire
ArticleEventnoire Secures Major Investment From Pronghorn
PR Newswire
ArticlePronghorn Celebrates Black History Month With #AllBlackBar × TIME
Fred Minnick
ArticlePronghorn Introduces #AllBlackBar Platform
Drinks Intel
ArticleEventnoire and Pronghorn Partner to Boost Spirits Industry Diversity
The Spirits Business
ArticlePronghorn Teams Up with Women of the Vine & Spirits
BevNet
ArticlePronghorn Adapts Investment Strategy to Focus on Growth-Stage Brands
The Hustle
ArticlePronghorn Helps Black Entrepreneurs Break Into the Spirits Industry
TEDxWaterStreet
TED TalkPre-Imagine to Re-Imagine
A TEDx talk on reframing possibility and category leadership.
Salon Culture Conversations · Cannes Lions
VideoSystemic Impact in Spirits, Partnership and Media
Eyewitness News · WTVO
VideoShaking Up the Spirits World With Pronghorn
MyStateline
VideoDia Simms and Erin J. Hall Are Shaking Up the Spirits World
Black to Business Podcast
PodcastA Black Entrepreneur's Guide to Navigating the Alcohol & Spirits Industry
With Dia Simms & Erin J. Hall of Pronghorn.
Black to Business · YouTube
VideoNavigating the Alcohol Industry — Full Conversation
— Hall & Simms
Complementary inverse strengths. One platform.
Hall & Simms is the platform — featuring Dia Simms and Erin J. Hall as complementary founders operating at the intersection of commercial impact and cultural authority.

Dia Simms
The Operator.
Co-Founder & Board Chair, Pronghorn · Former President, Combs Enterprises
- — Commercial operator
- — Brand scaling strategist
- — Spirits industry executive
- — Deal & growth architect
- — Long-term value builder
Erin J. Hall
The Futurist.
Co-Founder, Pronghorn · Cultural Strategist
- — Art + commerce strategist
- — Economics-driven storytelling
- — Community & content architect
- — Cultural brand builder
- — Future-of-industry thinker