DIA SIMMS

Authority Hub

An archive of influence and execution.

Hall & Simms operates at the intersection of commercial impact and cultural authority — across spirits, brand architecture, community infrastructure, and long-term platform building.

— Featured In

ForbesFast CompanyEssenceTEDxFood & WineBlack EnterpriseDigidayMarie ClaireThe CutBETThe Spirits BusinessAmerican WhiskeyForbesFast CompanyEssenceTEDxFood & WineBlack EnterpriseDigidayMarie ClaireThe CutBETThe Spirits BusinessAmerican Whiskey

— On the Record

This is not simply a collection of press mentions. It is an evolving archive of influence, execution, and category leadership.

— Proof of Work

An archive of impact.

Years of brand building, business leadership, and cultural work across spirits, media, entrepreneurship, and community infrastructure.

$200M

Pronghorn fund to drive ten-year mission

2017

President, Combs Enterprises

TEDx

Pre-Imagine to Re-Imagine

12+

National outlets featuring the work

— The Archive

Every mention. Every link.

Filter by format or theme. Each card opens the original article, interview, or broadcast in a new tab.

Forbes

Article

How Dia Simms Is Leading the Empire of Hip-Hop's Biggest Mogul

An executive leadership profile of the operator behind Combs Enterprises.

2018Read→

Fast Company

Article

The Large, Multi-Platform Company That Has Figured Out Diversity

Inside the leadership culture at Combs Enterprises.

2018Read→

The Cut

Article

How to Dress When You're President of Diddy's Empire

An intimate interview on style, leadership, and identity.

2018Read→

Marie Claire

Article

Dia Simms on Her Career Transition into Cannabis Entrepreneurship

2019Read→

Forbes

Article

This Black Women-Led Whiskey Brand Is Honoring Female Bootleggers

On the Saint Liberty Whiskey acquisition.

2020Read→

Park Street

Article

Former CÎROC Executives Invest in Saint Liberty Whiskey

2020Read→

Because Of Them We Can

Article

Women Partnering With a Whiskey Brand to Reimagine the Narrative of Women in Spirits

—Read→

PR Newswire

Article

Pronghorn Launches Initiative to Diversify the Spirits Industry

2022Read→

Digiday

Article

Pronghorn: Two Black Spirits Execs Aim to Make the Industry More Inclusive

—Read→

Marketing Dive

Article

Diageo Launches DEI Initiative to Boost Black Community in Spirits

—Read→

American Whiskey Magazine

Article

Diageo Announces Pronghorn Initiative to Drive Diversity in Drinks

—Read→

Brewbound

Article

Suppliers Commit to Equalize Representation of Black Community in Spirits

2022Read→

PR Newswire

Article

Pronghorn Announces $200M to Fund Ten-Year Mission

2023Read→

BET

Article

Dia Simms Is Empowering Change and Diversity in the Spirits Industry

2023Read→

Essence

Article

Dia Simms Is Blazing a Path to Change in the Spirits Industry

2024Read→

Food & Wine

Article

Dia Simms Plans to Generate $2B for the Black Community in 10 Years

2025Read→

Black Enterprise

Article

Pronghorn Co-Founders Dive Into Their Mission

2024Read→

The Spirits Business

Article

The Big Interview: Pronghorn

2024Read→

VoyageLA

Article

Community Highlights: Meet Dia Simms and Erin J. Hall of Pronghorn

2024Read→

PR Newswire

Article

Eventnoire Secures Major Investment From Pronghorn

2024Read→

PR Newswire

Article

Pronghorn Celebrates Black History Month With #AllBlackBar × TIME

—Read→

Fred Minnick

Article

Pronghorn Introduces #AllBlackBar Platform

2024Read→

Drinks Intel

Article

Eventnoire and Pronghorn Partner to Boost Spirits Industry Diversity

—Read→

The Spirits Business

Article

Pronghorn Teams Up with Women of the Vine & Spirits

2024Read→

BevNet

Article

Pronghorn Adapts Investment Strategy to Focus on Growth-Stage Brands

2025Read→

The Hustle

Article

Pronghorn Helps Black Entrepreneurs Break Into the Spirits Industry

2024Read→

TEDxWaterStreet

TED Talk

Pre-Imagine to Re-Imagine

A TEDx talk on reframing possibility and category leadership.

2022Watch→

Salon Culture Conversations · Cannes Lions

Video

Systemic Impact in Spirits, Partnership and Media

2024Watch→

Eyewitness News · WTVO

Video

Shaking Up the Spirits World With Pronghorn

2024Watch→

MyStateline

Video

Dia Simms and Erin J. Hall Are Shaking Up the Spirits World

2024Watch→

Black to Business Podcast

Podcast

A Black Entrepreneur's Guide to Navigating the Alcohol & Spirits Industry

With Dia Simms & Erin J. Hall of Pronghorn.

2024Listen→

Black to Business · YouTube

Video

Navigating the Alcohol Industry — Full Conversation

2024Watch→

— Hall & Simms

Complementary inverse strengths. One platform.

Hall & Simms is the platform — featuring Dia Simms and Erin J. Hall as complementary founders operating at the intersection of commercial impact and cultural authority.

Dia Simms, Co-Founder and Board Chair of Pronghorn

Dia Simms

The Operator.

Co-Founder & Board Chair, Pronghorn · Former President, Combs Enterprises

  • — Commercial operator
  • — Brand scaling strategist
  • — Spirits industry executive
  • — Deal & growth architect
  • — Long-term value builder
EJH

Erin J. Hall

The Futurist.

Co-Founder, Pronghorn · Cultural Strategist

  • — Art + commerce strategist
  • — Economics-driven storytelling
  • — Community & content architect
  • — Cultural brand builder
  • — Future-of-industry thinker