DIA SIMMS

The Annual Report

Impact, measured.

A portfolio built at the intersection of culture, commerce, and community.

$2B+

Brand value created

15+

Years executive leadership

1 of 1

Cultural authority

Pronghorn

01Co-Founder

Pronghorn

A $2B economic impact initiative reimagining equity in the spirits industry through investment, incubation, executive development, and supplier diversity.

Lobos 1707

02Strategic Leadership

Lobos 1707

Scaling a modern luxury tequila and mezcal house backed by globally resonant cultural icons — redefining premium spirits for a new generation.

Combs Enterprises

03Former President

Combs Enterprises

Led the transformation of CÎROC into a multi-billion dollar global brand. Oversaw a portfolio including REVOLT, Sean John, and Combs Wines & Spirits.

— Legacy Timeline

A trajectory in chapters.

  1. 2005

    Joined Combs Enterprises

  2. 2017

    Named President, Combs Enterprises

  3. 2020

    Strategic leadership at Lobos 1707

  4. 2021

    Co-Founded Pronghorn

  5. Future

    The next chapter of the beverage revolution